| | PROBLEMS OF MODERN ECONOMICS, N 2 (42), 2012 | | PROBLEMS OF MARKETING. LOGISTICS | | Cherenkov V. I. Professor, Chair of Marketing, Graduate School of Management, St.Petersburg State University, PhD (Economics)
| |
| Multiple forms of the global distribution of the new useful knowledge, or the diffusion of innovations, may be described by two major alternative categories: transfer and spillover of innovations. The corresponding classificatory criterion is founded on the marketing approach to the definition of innovation as commercialization of useful knowledge. There exists a lack of agreement in Russian economic science on the understanding of the principles and the terminological paradigm within the theory of innovations. The author describes a number of foreign principles of this theory related to the interconnections of innovations diffusion, transfer and spillover, and emphasized the study of spillover as a mechanism of the global diffusion of innovations in the context of production-and-marketing networking | Key words: diffusion of innovations, innovation, commercialization of knowledge, marketing approach, useful knowledge, network spillover, networking, spillover of innovations, transfer of innovations | Pages: 211 - 215 |
|
| |
|
|
|