| | PROBLEMS OF MODERN ECONOMICS, N 2 (42), 2012 | | PROBLEMS OF MARKETING. LOGISTICS | | Kolobova E. P. PhD student, St. Petersburg State University of Economics and Finances
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| The article discusses the key aspects of evaluation of the consumer loyalty level, offers a classification of consumers and develops a methodology of loyalty evaluation on the part of consumers themselves | Key words: loyalty, consumer, structure of loyalty, methods of evaluation, consumer loyalty | Pages: 220 - 225 |
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