| | | | PROBLEMS OF MODERN ECONOMICS, N 2 (42), 2012 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Matveev P. P.
PhD student, Chair of Marketing, St. Petersburg State University of Economy and Finances
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| | | The article discusses marketing problems in relation of the commercial Internet sites, describes the key factors of achieving comfort and simplicity of their use, and present recommendations for evaluation and increasing of effectiveness of Internet sites as an instrument of Internet-marketing | | Key words: Internet-marketing, usability, consumer loyalty, effectiveness of marketing instruments | | Pages: 233 - 235 |
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