| | PROBLEMS OF MODERN ECONOMICS, N 3 (43), 2012 | | PROBLEMS OF MARKETING. LOGISTICS | | Repina A. V. PhD student, Chair of Marketing, St. Petersburg State University of Economy and Finances
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| The article is dedicated to the comparative analysis of the three fundamental economic categories: value, cost, and price. The author argues that the category of ‘value’ should be considered primary for the future development of the economic science, whereas the categories of ‘cost’ and ‘price’ should be seen as supplementary | Key words: value, cost, price, value-based marketing | Pages: 189 - 192 |
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