| | PROBLEMS OF MODERN ECONOMICS, N 3 (43), 2012 | | PROBLEMS OF MARKETING. LOGISTICS | | Slutskin I. M. PhD student, Chair of Marketing, St. Petersburg State University of Economy and Finances
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| The article focuses on the conceptual and methodological aspects of sport sponsorship projects as an effective tool of integrated marketing communications. The author discusses the key tasks that can be resolved through sport sponsorship, e.g. the choice of the sport to sponsor, efficacy of sponsor projects, etc | Key words: integrated marketing communications, sponsorship, sport sponsorship, kinds of sport, efficacy of sponsor projects | Pages: 193 - 195 |
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