| | PROBLEMS OF MODERN ECONOMICS, N 4 (44), 2012 | | PROBLEMS OF MARKETING. LOGISTICS | | Bagiev G. L. Head of the Chair of Marketing, St. Petersburg State University of Economy and Finances,
PhD (Economics), Professor, Distinguished scholar of the Russian Federation Pinchuk A. V. PhD student, Chair of Marketing, St. Petersburg State University of Economy and Finances Serova E. G. Professor, Chair of Marketing, St. Petersburg State University of Economy and Finances, PhD (Economics) Shul’ga A. O. Senior lecturer, Chair of Marketing, St. Petersburg State University of Economy and Finances
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| The article addresses the conceptual principles underlying a new marketing paradigm in the context of spatial economy, shows the evolutionary development of marketing concepts and the need to introduce informational marketing-management. The authors describe the process of replication and define the problem of measuring spatial metrics, and conclude with criteria to evaluate the efficacy of decision making for the marketing of special interaction | Key words: arge-scale system, spatial economy, economic measurements, informational marketing-management, replication, metrics, marketing efficacy | Pages: 219 - 224 |
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