| | | | PROBLEMS OF MODERN ECONOMICS, N 4 (44), 2012 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Shubaeva V. G.
Chair of Marketing, St. Petersburg State University of Economy and Finances, PhD (Economics), Professor
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| | | The article discusses the role of creative marketing in the innovative economic development, analyzes the notions of creativity and creative marketing, distinguishes preconditions for marketing innovations, and describes the types of marketing creativity | | Key words: innovative economic development, creative marketing, marketing innovations, types of marketing creativity | | Pages: 225 - 227 |
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