Logo PROBLEMS
OF MODERN
ECONOMICS
Start Page
News
Information About the Journal
About the Editor-in-chief
Advertising
Contacts
EURASIAN INTERNATIONAL SCIENTIFIC-ANALYTICAL EDITION Russian
Thematic profile of the Journal
The latest
Issue
Announcement
Issues List
Find
Editorial Council
Editorial Board
Magazine Representatives
Article Submission Guidelines
PROBLEMS OF MODERN ECONOMICS, N 4 (44), 2012
PROBLEMS OF MARKETING. LOGISTICS
Egorov V. F.
Chair of External Economic Activity and Trade, St. Petersburg State University of Trade and Economy, PhD (Economics), Professor

Strategic marketing of a trade enterprise (Russia, St. Petersburg)
The authors discusses the notions of “strategic marketing” and “strategic planning” as applied to the activities of a trade enterprise, and formulates the major criteria to the choice of its strategy
Key words: trade enterprise, strategy, strategic marketing, strategic planning
Pages: 238 - 239



Литература
1. Багиев Г.Л., Тарасевич В.М., Анн Х. Маркетинг. - М., Экономика, 1999.
2. Багиев Г.Л. Маркетинг взаимодействия. - СПбГУЭФ, 2011.
3. Маркетинг торгового предприятия / С.В. Виноградова и др. - СПб.: «Питер», 2005.
4. Егоров В.Ф. Организация, технология и проектирование предприятий торговли. - СПб.: «Первый класс», 2012.

Article in russian

Back to the issue content

Copyright © Problems of Modern Economics 2002 - 2024