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PROBLEMS OF MODERN ECONOMICS, N 4 (44), 2012
PROBLEMS OF MARKETING. LOGISTICS
Egorov V. F.
Chair of External Economic Activity and Trade, St. Petersburg State University of Trade and Economy, PhD (Economics), Professor

Strategic marketing of a trade enterprise (Russia, St. Petersburg)
The authors discusses the notions of “strategic marketing” and “strategic planning” as applied to the activities of a trade enterprise, and formulates the major criteria to the choice of its strategy
Key words: trade enterprise, strategy, strategic marketing, strategic planning
Pages: 238 - 239



Литература
1. Багиев Г.Л., Тарасевич В.М., Анн Х. Маркетинг. - М., Экономика, 1999.
2. Багиев Г.Л. Маркетинг взаимодействия. - СПбГУЭФ, 2011.
3. Маркетинг торгового предприятия / С.В. Виноградова и др. - СПб.: «Питер», 2005.
4. Егоров В.Ф. Организация, технология и проектирование предприятий торговли. - СПб.: «Первый класс», 2012.

Article in russian

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