| | | | PROBLEMS OF MODERN ECONOMICS, N 1 (45), 2013 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Shcherbakov V. V.
Head of the Chair of Commerce and Logistics,
St.Petersburg State University of Economy and Finances,
Honored Worker of the High School,
PhD (Economics), Professor
Kovalenko E. I.
Assistant Professor, Chair of Commerce and Logistics, St. Petersburg State University of Economy and Finances
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| | | The author describes the algorithm of formation of the logistic strategy in relation to entrepreneurial structures based on auto-dealership in the context of qualitative growth and concentration of the market. The article emphasizes the importance of integration of auto-dealership companies and their transformation into multi-brand structures, as well as improvement of relations with foreign owners of trade brands | | Key words: auto-dealer, brand politics, strategy of organization of distribution logistics, forecasting of sales, quotas for car delivery | | Pages: 114 - 117 |
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