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PROBLEMS OF MODERN ECONOMICS, N 1 (45), 2013
PROBLEMS OF MARKETING. LOGISTICS
Sovershaeva S. V.
PhD student, Chair of Marketing, St. Petersburg State Economic University

Contextual advertisement as a tool in internet marketing on the Russian market: analysis of the main systems of placement (Russia, St. Petersburg)
The article discusses various characteristics of internet marketing and contextual advertisement. The author evaluates factors significant for the choice of the system of contextual advertisement placement and analyzes the Russian market of contextual advertisement
Key words: Internet-marketing, market analysis, contextual advertisement, informational technologies
Pages: 122 - 125



1 Прообразом термина «технология новой волны» был термин « компьютерные технологии пятой волны», использованный в статье Copeland M.V., Malik O. How to Ride the Fifth Wave // Business 2.0. — 2005, July.
2 Прахалад К.К., Рамасвами В. Будущее конкуренции. Создание уникальной ценности вместе с потребителями. — Олимп-Бизнес, 2006.
3 Lencioni P.M. make Your Values mean Something // Harvard Business Review. — 2002, July.
4 http://ru.wikipedia.org
5 http://asmarketig.blogspot.ru/2009/11/blog-post_24.html
6 Минимальный объем заказа — 300 руб.
7 Стоимость перехода зависит от конкуренции в данной тематике, от сезонности спроса на продукцию/услугу.

Article in russian

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