|PROBLEMS OF MODERN ECONOMICS, N 2 (46), 2013|
|ECONOMICS, MANAGEMENT, AND ACCOUNTING AT THE ENTERPRICE|
|Reznik G. A.|
Head of the Chair of Marketing and Economic Theory, Penza State University of Architecture and Construction, PhD (Economics), Professor.
Volokushin D. V.
PhD student, Chair of Marketing and Economic Theory, Penza State University of Architecture and Construction
|The article presents a system of balanced indices used for the management of social responsibility, develops a strategic map of the “life cycle” in relation to enterprises, and discusses the impact of social responsibility upon business-processes and marketing|
|Key words: system of balanced indices, theory of the life cycle of an organization, social responsibility, marketing|
| Pages: 104 - 107|