| | PROBLEMS OF MODERN ECONOMICS, N 2 (46), 2013 | | ECONOMICS, MANAGEMENT, AND ACCOUNTING AT THE ENTERPRICE | | Khaustova K. M. Senior lecturer, Chair of Management of Economic Processes, Mukachevo State University (Ukraine)
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| The article focuses on the strategic positioning of enterprises on the basis of the integral evaluation of its investment an innovation potential, characterizes the latter, and discusses ways of its improvement through the rating evaluation of its major components | Key words: investment potential, innovation potential, integral index, rating evaluation, strategy of enterprises, strategic positioning | Pages: 108 - 110 |
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