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PROBLEMS OF MODERN ECONOMICS, N 2 (46), 2013
PROBLEMS OF MARKETING. LOGISTICS
Danchenok L. A.
Chair of Marketing and Commerce, Moscow State University of Economics, Statistics and Informational Technology, PhD (Economics), Professor
Vaganov A. S.
Assistant Professor, Chair of Marketing and Commerce, Moscow State University of Economics, Statistics and Informational Technology, PhD (Economics)
Erofeev E. S.
PhD student, Chair of Marketing and Commerce, Moscow State University of Economics, Statistics and Informational Technology

Evolution of the impact of credit products upon the behavior of consumers of various retail services (Russia, Moscow)
The article analyzes mutual relations between the multi-level model of goods (five levels according to F. Kotler) and the model of decision making by consumers (according to R. Blackwell). The analysis showed that goods as materialized needs impact various stages of consumer behavior. The authors discuss the evolution of consumer markets and credit products related to them
Key words: consumer behavior, services, credit product, decision making, marketing, co-marketing, multi-level model of goods, model of consumer behavior
Pages: 184 - 186



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