| | | | PROBLEMS OF MODERN ECONOMICS, N 2 (46), 2013 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Groshev I. V.
Chair of Personnel Management and Marketing, Vice rector, G.R. Derzhavin Tambov State University, PhD (Economics), Professor; PhD (Psychology), Honored Scientist of the Russian Federation
Krasnoslobodtsev A. A.
Senior lecturer, Chair of Personnel Management and Marketing, G.R. Derzhavin Tambov State University, Head of the Research Center for Industrial Brand Management, Promotion and Management of Brand Capital on Commodity Markets, PhD (Economics)
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| | | The article discusses the preconditions of globalization in relation to international, global, multi-national and transnational brands. The author describes the process of effective implementation of the international brand management and factors of brand perception on the international market | | Key words: brand, globalization, strategy, international market, management, economic relations | | Pages: 205 - 211 |
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