| | PROBLEMS OF MODERN ECONOMICS, N 3 (47), 2013 | | PROBLEMS OF MARKETING. LOGISTICS | | Dan'ko Tamara Petrovna Chair of Marketing, G.V. Plekhanov Russian Economic University (Moscow), PhD (Economics), Professor, honored scientist of the Russian Federation Kitova Olga Victorovna Chair of Information Technologies, G.V. Plekhanov Russian Economic University (Moscow), PhD (Physics, Mathematics), PhD (Economics), Professor
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| The article focuses on the present-day development of digital marketing and integrated marketing information systems in Russian and abroad. The authors distinguish the major trends in this development, methods and tools of the digital marketing, and support of marketing decisions with the use of informational and communication technologies and systems | Key words: digital marketing, Internet-marketing, marketing in social media, integrated marketing information system | Pages: 261 - 265 |
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