| | | | PROBLEMS OF MODERN ECONOMICS, N 3 (47), 2013 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Arenkov I. A.
Chair of Marketing, St. Petersburg State Economic University, PhD (Economics), Professor
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| | | The article discusses marketing aspects of communication in entrepreneurial structures, describes the value-oriented approach to market interaction, defines the new role of consumers on the basis of consumer value, and addresses the significance of the “internal marketing” as a holistic realization of the “consumer orientation” principle | | Key words: marketing, business, consumers, marketing of impressions, internal marketing, competition, values | | Pages: 266 - 268 |
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