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PROBLEMS OF MODERN ECONOMICS, N 3 (47), 2013
PROBLEMS OF MARKETING. LOGISTICS
Arkhipov A. E.
Chair of Services and Organization of Commerce, Novosibirsk State University of Economy and Management, PhD (Economics), Professor
Sevrjukov I. Yu.
Assistant Professor, Chair of Services and Organization of Commerce, Novosibirsk State University of Economy and Management

Marketing aspects in formation of a complex product in the health resort sphere (Russia, Novosibirsk)
The article discusses characteristic features in formation of a complex product in the health resort sphere based on the priority consumer segments
Key words: marketing, health resort tourism, product in health resort sphere, complex health resort package
Pages: 269 - 272



Литература
1. Енджейчик И. Современный туристский бизнес. Экостратегии в управлении фирмой: пер. с польск. - М.: Финансы и статистика, 2003.
2. Нюренбергер Л.Б., Архипов А.Е. Маркетинг туристских услуг: сущностные и функциональные особенности // Вестн. Алтайского гос. аграрного ун-та. - 2011. - № 2 (76). - С. 124-128.
3. Архипов А.Е. Новая парадигма разработки коммуникационного комплекса санаторно-курортного предприятия // European social science journal. - 2011. - № 3. - С. 336-342.

Article in russian

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