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PROBLEMS OF MODERN ECONOMICS, N 3 (47), 2013
PROBLEMS OF MARKETING. LOGISTICS
Rokhlin A. A.
PhD student, Chair of Commerce and Logistics, St. Petersburg State Economic University
Nos V. A.
Chair of Commerce and Logistics, St. Petersburg State Economic University, PhD (Economics), Professor

Strategic directions in the interaction between operators of mixed load transportation and deliverers of logistic services (Russia, St. Petersburg)
The article discusses strategic direction in the interaction between operators of mixed load transportation and other participants of delivery chains. The authors focus on the issue of efficiency of this interaction, in particular, technologies that allow selecting optimal deliverers.
Key words: marketing, health resort tourism, product in health resort sphere, complex health resort package
Pages: 272 - 275



Литература
1. Основы логистики: учебник для вузов / Под ред. В.В. Щербакова. - СПб.: Питер, 2009. - 432 с.
2. Мясникова Л.А. Основы логистики: учеб. пособие. - СПб.: Изд-во СПБГУЭФ, 2005. - 151 с.
3. Бауэрсокс Д.Дж., Клосс, Д.Дж. Логистика. Интегрированная цепь поставок. 2-е изд. / Пер. с англ. - М.: ЗАО «ОЛИМП-БИЗНЕС», 2005. - 640 с.

Article in russian

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