| | PROBLEMS OF MODERN ECONOMICS, N 4 (48), 2013 | | PROBLEMS OF MARKETING. LOGISTICS | | Monakhov O. N. PhD student, Chair of Marketing, St. Petersburg State University of Service and Economy Gazizullin Nail F. Chair of Economic Theory and History of Economic Thought, St. Petersburg State Economic University, PhD (Economics), Professor, Honored Scholar of the Republic of Tatarstan
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| The articles focuses on economic sustainability of commercial companies, as well as the impact of brand upon companies’ capitalization and their stability | Key words: economic sustainability, communicative politics, brand capital, branding | Pages: 228 - 229 |
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