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PROBLEMS OF MODERN ECONOMICS, N 4 (48), 2013
PROBLEMS OF MARKETING. LOGISTICS
Monakhov O. N.
PhD student, Chair of Marketing, St. Petersburg State University of Service and Economy
Gazizullin Nail F.
Chair of Economic Theory and History of Economic Thought, St. Petersburg State Economic University, PhD (Economics), Professor, Honored Scholar of the Republic of Tatarstan

The impact of branding upon the sustainability of commercial companies
(Russia, St. Petersburg)
The articles focuses on economic sustainability of commercial companies, as well as the impact of brand upon companies’ capitalization and their stability
Key words: economic sustainability, communicative politics, brand capital, branding
Pages: 228 - 229



Литература
1. Багиев Г.Л., Тарасевич В.М. Маркетинг: Учебник для вузов. — 3-е изд. — СПб.: Питер, 2010 — 576 с.
2. Домнин В.Н. Брендинг: новые технологии в России. — 2-е изд. — СПб: Питер, 2007. — 381 с.
3. Aaker, David A. Managing Brand Equity. — 5-е изд. — New York.: The Free Press, 2009 — 458 с.
4. Томас Гэд. 4D Брендинг. — 2-е изд. — Москва: Манн, Иванов и Фербер, 2009 — 246 с.
5. Interbrand Best Global Brands Report http://www.interbrand.com/ru/best-global-brands/2012/Best-Global-Brands-2012.aspx — Дата обращения 17.09.2013

Article in russian

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