| | PROBLEMS OF MODERN ECONOMICS, N 4 (48), 2013 | | PROBLEMS OF MARKETING. LOGISTICS | | Chernikov V. A. PhD student, Higher School of Management, St. Petersburg State University
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| The article discusses ways to involve consumers into the process of innovative product development. Presently consumers have more opportunities to impact production, and the latter can receive more advantages through communication with consumers | Key words: consumers, joint creation of value, innovations, development of new products | Pages: 230 - 232 |
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