Logo PROBLEMS
OF MODERN
ECONOMICS
Start Page
News
Information About the Journal
Magazine Subscription
Advertising
Contacts
EURASIAN INTERNATIONAL SCIENTIFIC-ANALYTICAL EDITION Russian
Thematic profile of the Journal
The latest
Issue
Announcement
Issues List
Find
Editorial Council
Editorial Board
Magazine Representatives
Article Submission Guidelines
PROBLEMS OF MODERN ECONOMICS, N 4 (48), 2013
PROBLEMS OF MARKETING. LOGISTICS
Chernikov V. A.
PhD student, Higher School of Management, St. Petersburg State University

Increase of the impact on the part of the consumers upon the development of innovations (Russia, St. Petersburg)
The article discusses ways to involve consumers into the process of innovative product development. Presently consumers have more opportunities to impact production, and the latter can receive more advantages through communication with consumers
Key words: consumers, joint creation of value, innovations, development of new products
Pages: 230 - 232




1.Brockhoff K. Customers perspectives of involvement in new product development // International Journal of Technology Management. 2003. Vol. 26. № 5/6.
2.Chesbrough H. Open Innovation: The New Imperative for Creating And Profiting from Technology. Harvard Business Review Press, 2003.
3.Fuller J., Matzler K. (2008), Virtual Product Experience and Customer Participation A chance for customer-centred, really new products // Technovation. 2008. Vol.27. Issues 6-7. . 378387.
4.Furrier J. Big Data is Big Market & Big Business $50 Billion Market by 2017 // Forbe. 2012 URL: http://www.forbes.com/sites/siliconangle/2012/02/17/big-data-is-big-market-big-business/ ( : 29.09.2013)
5.Gruner K., Homburg C. Does customer interaction enhance new product success? // Journal of Business Research. 2000. Vol.49. Issue 1, 114
6.Howe J. The Rise of Crowdsourcing. Wired, 2006 URL: http://www.wired.com/wired/archive/14.06/crowds.html ( : 29.09.2013)
7.Israel S. Dell Modernizes IdeaStorm. Forbes, 2012 URL: http://www.forbes.com/sites/shelisrael/2012/03/27/dell-modernizes-ideastorm/2/ ( : 29.09.2013)
8.Jeppesen L.B. User Toolkits for Innovation: Consumers Support Each Other // Journal of Product Innovation Management. 2005. № 22. . 347362.
9.Lilien, G., P. D. Morrison, K. Searls, M. Sonnack, E. von Hippel Performance assessment of the lead user generation process for new product development // Management Science. 2003. №48(8). . 10421060.
10.Nambisan Satish, Baron Robert. Interactions in virtual customer environments: Implications for product support and customer relationship management // Journal of Interactive Marketing. 2007. vol. 21. №2. . 42-62.
11.Ramirez R. Value Co-Production: Intellectual Origins and Implications for Practice and Research // Strategic Management Journal. 1999. vol. 20. . 4965.
12.Sawhney M., Verona G., Prandelli E. Collaborating to create: The Internet as a platform for customer engagement in product innovation // Journal of Interactive Marketing. 2005. Vol. 19. № 4. . 417.
13.Tapscott D., Williams A. Wikinomics: How Mass Collaboration Changes Everything. Portfolio Trade, 2010.
14.Vargo S., Lusch R. Evolving to a New Dominant Logic for Marketing // Journal of Marketing. 2004. Vol. 68. № 1, pp. 117.
15.Von Hippel, E. Lead Users: A Source of Novel Product Concepts // Management Science. 1986. №32(7). . 791806.
16.von Hippel E. PERSPECTIVE: User toolkits for innovation // The Journal of Product Innovation Management. 2001. № 18. .247257.
17.Xie C., Bagozzi R., Troye S. (2008), Trying to prosume: toward a theory of consumers as co-creators of value // Journal of the Academy of Marketing Science. 2008. №36. .109122.

Article in russian

Back to the issue content

Copyright © Problems of Modern Economics 2002 - 2018