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PROBLEMS OF MODERN ECONOMICS, N 4 (48), 2013
PROBLEMS OF MARKETING. LOGISTICS
Chernikov V. A.
PhD student, Higher School of Management, St. Petersburg State University

Increase of the impact on the part of the consumers upon the development of innovations (Russia, St. Petersburg)
The article discusses ways to involve consumers into the process of innovative product development. Presently consumers have more opportunities to impact production, and the latter can receive more advantages through communication with consumers
Key words: consumers, joint creation of value, innovations, development of new products
Pages: 230 - 232



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