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PROBLEMS OF MODERN ECONOMICS, N 4 (48), 2013
ECONOMIC PROBLEMS OF REGIONS AND BRANCH COMPLEXES
Gladysheva Ya. S.
PhD student, Chair of the Theory of Organization, National Research University "Higher School of Economics" (Moscow)

Problems of territorial marketing organization in the Russian practice of municipal management (Russia, Moscow)
The article discusses organization and implementation of territorial marketing and the importance of its intensification in present-day Russia. The author defines a range of major problems that need to be solved in order to transfer Russian territorial marketing to a new level of efficacy
Key words: municipal management, territorial marketing, socio-economic development, marketing strategy, marketing tools, city
Pages: 290 - 293



Литература
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Where are we Going? // Journal of Place Management and Development. — 2008. — Vol.1. — Iss: 2. — С. 150–165.
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