| | PROBLEMS OF MODERN ECONOMICS, N 4 (48), 2013 | | ECONOMIC PROBLEMS OF REGIONS AND BRANCH COMPLEXES | | Gladysheva Ya. S. PhD student, Chair of the Theory of Organization, National Research University "Higher School of Economics" (Moscow)
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| The article discusses organization and implementation of territorial marketing and the importance of its intensification in present-day Russia. The author defines a range of major problems that need to be solved in order to transfer Russian territorial marketing to a new level of efficacy | Key words: municipal management, territorial marketing, socio-economic development, marketing strategy, marketing tools, city | Pages: 290 - 293 |
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