| | | | PROBLEMS OF MODERN ECONOMICS, N 1 (49), 2014 | | | | PROBLEMS OF THEORY AND PRACTICE OF ENTREPRENEURSHIP | | | Slutskin I. M.
PhD student, Chair of Marketing, St. Petersburg State University of Economy and Finances
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| | | The article describes the key aspects in the typology of partner relations between a firm that produces various sports goods with the sphere of sports at large. These key aspects involve: types of marketing communications, types of sports, object though which communication occurs, etc | | Key words: partner relations, sphere of sports, kinds of sports, sport associations and federations, sport clubs (teams), the use of famous sportsmen's image | | Pages: 128 - 130 |
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