Logo PROBLEMS
OF MODERN
ECONOMICS
Start Page
News
Information About the Journal
Magazine Subscription
Advertising
Contacts
EURASIAN INTERNATIONAL SCIENTIFIC-ANALYTICAL EDITION Russian
Thematic profile of the Journal
The latest
Issue
Announcement
Issues List
Find
Editorial Council
Editorial Board
Magazine Representatives
Article Submission Guidelines
PROBLEMS OF MODERN ECONOMICS, N 1 (49), 2014
PROBLEMS OF MARKETING. LOGISTICS
Shubaeva V. G.
Chair of Marketing, St. Petersburg State University of Economy and Finances, PhD (Economics), Professor
Kanjuka Yu. G.
PhD student, Chair of Marketing, St. Petersburg State Economic University

Formation of the marketing potential in the new markets based on the cognitive approach (Russia, St. Petersburg)
The article focuses on the formation of the marketing potential in the new markets from the perspective of the cognitive approach, analyzes factors that produce their impact upon the marketing potential, and describes the relation between the values of a company and consumer expectations, as well as the role and significance of education in the new markets
Key words: marketing potential, cognitive approach, the image of value, consumer expectations
Pages: 144 - 149



Литература
1. Neisser U. and Fivush R. The Remembering Self: Construction and Accuracy in the Self-narrative. — Cambridge University Press, 1994.
2. Оксфордский толковый словарь по психологии / Под ред. А. Ребера. — М.: Вече, АСТ, 2002.
3. Глоссарий по политической психологии. — М.: РУДН, 2003.
4. Ким Ч., Моборн Р. Стратегия голубых океанов. — М.: Гиппо, 2010.
5. Business Model Generation, A. Osterwalder, Yves Pigneur, Alan Smith, and 470 practitioners from 45 countries. — New York: John Wiley & Sons, 2010.
6. Yair Shimshoni, Niv Efron, Yossi Matias. On the Predictability of Search Trends. — МV.: Google, 2009.
7. Jim Lecinski. ZMOT. — МV.: Google, 2012.

Article in russian

Back to the issue content

Copyright © Problems of Modern Economics 2002 - 2020