| | PROBLEMS OF MODERN ECONOMICS, N 1 (49), 2014 | | PROBLEMS OF MARKETING. LOGISTICS | | Kulibanova V. V. Chair of Marketing and Project Management, St. Petersburg State Engineering Economy University, PhD (Economics), Professor Kudriavtseva E. A. PhD student, Chair of Marketing and Project Management, St. Petersburg State Engineering Economy University
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| The article focuses on the key factors that banks should take into consideration in the process of interaction with its clients in order to preserve competitive positions | Key words: bank, consumers, competition | Pages: 152 - 154 |
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