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PROBLEMS OF MODERN ECONOMICS, N 1 (49), 2014
PROBLEMS OF MARKETING. LOGISTICS
Kulibanova V. V.
Chair of Marketing and Project Management, St. Petersburg State Engineering Economy University, PhD (Economics), Professor
Kudriavtseva E. A.
PhD student, Chair of Marketing and Project Management, St. Petersburg State Engineering Economy University

Banks: Marketing factors of success (Russia, St. Petersburg)
The article focuses on the key factors that banks should take into consideration in the process of interaction with its clients in order to preserve competitive positions
Key words: bank, consumers, competition
Pages: 152 - 154



Литература
1. Немчин А.М., Кулибанова В.В. Услуги как стратегический фактор успеха промышленного предприятия // Вестник ИНЖЭКОННА. Сер «Экономика». — 2005. — Вып.4(9). — С. 150–154.
2. Ламбен Ж.-Ж. Стратегический маркетинг: европейская перспектива: Пер. с франц. — — СПб.: Наука, 1996. — 589 с.
3. Кулибанова В.В. Развитие сервиса предприятия-изготовителя сложной техники на основе маркетинговой концепции. — СПб.: СПбГИЭУ, 2006. — 188 с.
4. Портер М. Конкуренция. — М.: Изд-во «Вильямс», 2003. — С.11.
5. Маркетинг и маркетинговые исследования. — 2004, № 3(51). — С. 68–77. Eiglier P., Langeard E. Principles de politique marketing pour les enterprises de services.

Article in russian

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