| | | | PROBLEMS OF MODERN ECONOMICS, N 1 (49), 2014 | | | | ECONOMICS AND MANAGEMENT IN THE SPHERE OF SERVICES | | | Maiorova E. A.
PhD student, Chair of Trade Politics, G.V. Plekhanov Russian Economic University (Moscow)
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| | | The article analyzes and evaluates economic efficacy of non-material assets of the leading international organization in retail trade network. Non-material assets are viewed as a part of property possessed by trade organization. The author conducts a factor analysis of the impact produced by the change of volume and profitability of non-material assets upon the changes in revenues, and establishes the value of non-material assets based on their market price | | Key words: non-material assets, retail trade, analysis, evaluation, efficacy | | Pages: 233 - 235 |
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