Article - Problems of Modern Economics

Olenev A. A.
PhD student, Chair of Marketing, .V. Plekhanov Russian University of Economics
Shishkin A. V.
Professor of the Chair of Marketing,
Director, G.V. Plekhanov Research Institute of the Russian Economic Academy,
PhD (Economics), Professor

Higher educational institutions: The essence and the content of positioning of educational services (Russia, Moscow)

The article focuses on the essence and the content of positioning of educational services offered by higher educational institutions, offer a SWOT analysis of their activity, and give recommendations for sustaining their competitive positions on the market of educational services

Key words: marketing, higher educational institutions, market of educational services, positioning

Pages: 244 - 246

Литература
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5.  Arnott, D, C. Positioning on defining the concept, Marketing Educators Group/Conference Proceedings, University of Ulster, NI 4–6 July. — Coleraine: 1994.
6.  Aaker D. Shansby J. Positioning your product/ D. Aaker J. Shansby. Business Horizons. May-June, 1982: URL: http://ru.scribd.com/doc/40573604/Aaker-Positioning. Дата обращения: 05.01.2014.
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