| | PROBLEMS OF MODERN ECONOMICS, N 2 (50), 2014 | | ECONOMICS, MANAGEMENT, AND ACCOUNTING AT THE ENTERPRICE | | Kanaeva O. A. Head of the Chair of economic theory and social politics, St. Petersburg State University, PhD (Economics)
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| The article focuses on the necessity and the main changes of perspectives upon the notion of corporate social politics (CSP), including its content and aims. The discussion is based on research results of corporate social practices of Russian companies, conducted by Russian and international research centers in 2004-2012, as well as the author’s own project of 2008-2013. The author stresses the importance of re-conceptualization of approaches to CSP, of reviewing its content and aims to match contemporary challenges and risks, and of implementation of the new CSP model into practice in Russia | Key words: corporate social responsibility, corporate social activity, corporate social politics, re-conceptualization of corporate social politics | Pages: 132 - 137 |
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