| | | | PROBLEMS OF MODERN ECONOMICS, N 2 (50), 2014 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Grigorjev D. A.
PhD student, Chair of Trade and Marketing, Institute of Trade and Economy, Siberian Federal University (Krasnoyarsk)
Suslova Yu. Yu.
Chair of Economics and Planning, Krasnoyarsk State Institute of Trade and Economy, PhD (Economics), Professor
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| | | The article describes types of market potential and factors affecting the volume of consumer market, including a special methodology of calculating the aggregate volume of the latter. This methodology allows to analyze the impact of significant qualitative and quantitative factors, and consequently to calculate the real and the potential volume of the market, as well as to forecast the tendencies of its change in the future | | Key words: market potential, entrepreneurial activity, volume of consumer market, factors affecting the volume of consumer market | | Pages: 234 - 237 |
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