| | PROBLEMS OF MODERN ECONOMICS, N 3 (51), 2014 | | PROBLEMS OF MARKETING. LOGISTICS | | Firsanova O. V. Professor, Chair of Marketing, St. Petersburg State University of Economy and Finances, PhD (Economics), Professor
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| The article focuses on the objective economic processes such as intensifying competition, increasing complexity of its forms, consumer value orientations and their impact upon the choice of goods and the economic behavior in general, impossibility of obtaining significant objective results related to the marketing activity of enterprises, etc. While all these factors have changed the object of marketing theory, they present a starting point for the development of new definitions, “perception” being one of them | Key words: marketing, theory of marketing, consumer behavior, marketing of interaction | Pages: 210 - 214 |
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