| | PROBLEMS OF MODERN ECONOMICS, N 3 (51), 2014 | | PROBLEMS OF MARKETING. LOGISTICS | | Anokhin E. V. Assistant professor, Moscow State University of Economics, Statistics and Information Technology (Nizhnyi Novgorod branch), PhD (Economics)
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| The article discusses the notion of “image,” particularly, “country’s image,” in all its major components. The author analyzes the role of image in the country’s development at large, as well as in particular types of economic activity | Key words: image, country, mentality, rating, sport | Pages: 214 - 218 |
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