| | | | PROBLEMS OF MODERN ECONOMICS, N 3 (51), 2014 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Pirogov D. E.
PhD student, Chair of marketing, St. Petersburg State Economic University, Director for Development, OAO "Power Engineering Mechanic Plant"
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| | | The article emphasizes the importance of creating and effective management of deliverers’ brands for the needs of state companies in power engineering. The author focuses on the perception of deliverers’ brands on the part of consumers, and offers a list of recommendations for a more effective brand creation and brand management in this sector of economy | | Pages: 223 - 225 |
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