| | | | PROBLEMS OF MODERN ECONOMICS, N 3 (51), 2014 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Plotkin B. K.
Professor, Chair of Marketing, St. Petersburg State University of Economy and Finances PhD (Economics), Professor
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| | | The author argues that information used in the productive and commercial activity of an enterprise possesses material value. The informational resource of an enterprise presupposes comprehensive, reliable and up-to-date information; information and production may be seen as objective equivalents. The article describes regressive correlations between the volume of information and production, and suggests a number of ways to increase the efficacy of production and commerce based on a more comprehensive use of the enterprises’ informational resource | | Key words: material value of information, informational resource of an enterprise, production equivalent of information, regressive correlations between the volume of information and production | | Pages: 233 - 237 |
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