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PROBLEMS OF MODERN ECONOMICS, N 4 (52), 2014
PROBLEMS OF MARKETING. LOGISTICS
Navrotskaya T. G.
St. Petersburg. Russian Academy of National Economy and Public Administration under the President of the Russian Federation, Northwest Institute of Management, Associate Professor of the Department of General Management and Logistics, PhD (Economics)
Kozlovsky A. V.
St. Petersburg. Russian Academy of National Economy and Public Administration under the President of the Russian Federation, Northwest Institute of Management, Department of General Management and Logistics

The value of market research in increasing the competitive advantages of organizations of the goods and services market (Russia, Saint-Petersburg)
The article points to the role and importance of market research to identify key market trends with the aim of enhancing the competitive advantages of organizations on the market of goods and services. It identifies their place in the market-research system of the firm. It provides the characteristic of basic elements of market research. The model of market research and tools to collect information about the development of the market of goods and services are provided
Key words: market, market research, competitive advantages, marketing, the marketing mix
Pages: 177 - 180



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