| | PROBLEMS OF MODERN ECONOMICS, N 1 (53), 2015 | | PROBLEMS OF MARKETING. LOGISTICS | | Arkhipov A. E. Chair of Services and Organization of Commerce, Novosibirsk State University of Economy and Management, PhD (Economics), Professor Sevrjukov I. Yu. Assistant Professor, Chair of Services and Organization of Commerce, Novosibirsk State University of Economy and Management
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| The article discusses the impact of the major economic trends upon the strategy and tactics of competitive actions undertaken by commercial firms. The authors particularly emphasize the importance of business-communications in the context of unstable market conjuncture | Key words: economic globalization, transnational corporations, sphere of services, system of marketing communications | Pages: 163 - 165 |
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