| | PROBLEMS OF MODERN ECONOMICS, N 1 (53), 2015 | | PROBLEMS OF MARKETING. LOGISTICS | | Naumenko T. V. Chair of the Global Social Processes, Department of Global Processes, M.V. Lomonosov State University, PhD (Philosophy) Matveev A. S. Insurance expert, PhD (Philosophy)
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| The article discusses various types and forms of persuasive communication that impacts management in the socio-economic space of the contemporary society through forming specific orientations in people’s economic consciousness and thus shaping their consumer behavior | Key words: persuasive communication, PR, flash-mob, economic consciousness, consumerism | Pages: 166 - 170 |
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