| | PROBLEMS OF MODERN ECONOMICS, N 1 (53), 2015 | | PROBLEMS OF MARKETING. LOGISTICS | | Ukhova A. I. PhD student, Chair of Marketing Communications, Institute of Economics, Trade and Technology, South Urals State University (National research University) (Chelyabinsk)
| |
| The article emphasized the importance of research focused on consumer behavior on the Russian primary real estate market and offers a methodology for the study of consumers’ decision making based on the marketing research of various factors that impact this process (major parameters of the real estate object, sources of information, etc.). The model described was tested in relation to the primary real estate market in Chelyabinsk | Key words: real estate market, marketing research, consumer behavior, motivators, motivators of consumer behavior | Pages: 170 - 175 |
|
| |
|
|
|