| | PROBLEMS OF MODERN ECONOMICS, N 1 (53), 2015 | | PROBLEMS OF MARKETING. LOGISTICS | | Astashova Yu. V. Assistant Professor, Chair of Marketing and Management, South Urals State University (Chelyabinsk), PhD (Economics)
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| The article describes approaches to the segmentation of senior consumers on the basis of the expanded age criteria; conventional narrowing of this parameter does not reflect the specificity of consumer behavior and does not correspond to contemporary marketing conceptions. The author discusses the main features of senior consumer segment of the market and offers informational criteria to distinguish four larger groups of senior consumers sharing similar demands and motivations | Key words: segmentation, aging of population, consumer behavior | Pages: 200 - 202 |
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