| | | | PROBLEMS OF MODERN ECONOMICS, N 2 (54), 2015 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Nikulin D. N.
Senior lecturer, Chair of Marketing and Management, South Urals State University (Chelyabinsk)
Katochkov V. M.
Head of the Chair of Economics of Trade, South Ural State University (Chelyabinsk) PhD (Economics), Professor;
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| | | The article analyzes the mechanism of interaction between online stores and consumers by way of digital marketing, describes specific features of digital marketing as compared to traditional media, and shows that all online marketing tools allow focusing on selected narrow audiences. Email marketing and SMM may be targeted to one person only, i.e. establish personal consumer communication | | Key words: online store, search advertising, web-site, SMM, email marketing, remarketing | | Pages: 199 - 201 |
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