| | PROBLEMS OF MODERN ECONOMICS, N 2 (54), 2015 | | PROBLEMS OF MARKETING. LOGISTICS | | Krasil’nikova A. B. Assistant Professor, Chair of Marketing, St. Petersburg State Economic University, PhD (Economics) Kuz’menkova V. N. Assistant professor, Chair of Economics and Management, St. Petersburg Trade Union University of Humanities, PhD (Economics)
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| The article focuses on the conceptual foundations of marketing, analyzes the degree of scholarly development of marketing in commerce, and describes historical stages of commerce marketing development in Russian and abroad. The authors pay particular attention to the current tendencies in retail trade technologies and stress the use of marketing of relation in them | Key words: marketing in commerce business, trade marketing, retail trade, retail trade networks | Pages: 202 - 205 |
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