| | | | PROBLEMS OF MODERN ECONOMICS, N 3 (55), 2015 | | | | ECONOMICS AND MANAGEMENT IN THE SPHERE OF SERVICES | | | Gerasimova E. A.
Assistant Professor, Chair of Management, Krasnoyarsk State Institute of Trade and Economics, Siberian Federal University (Krasnoyarsk), PhD (Economics)
Shatrova A. P.
PhD student, Chair of Management, Institute of Trade and Economics, Siberian Federal University (Krasnoyarsk)
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| | | The article specifies the definition and the components of the resource potential at enterprises of hotel industry. The authors discusses managerial strategies on the market of hotel services on the basis of resource potential, and construct an organizational and economic mechanism that facilitates the increase of efficacy in the use of the resource potential | | Key words: resource potential, sphere of services, managerial mechanism, hotel, strategy | | Pages: 332 - 336 |
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