| | | | PROBLEMS OF MODERN ECONOMICS, N 4 (56), 2015 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Kitova Olga Victorovna
Chair of Information Technologies, G.V. Plekhanov Russian Economic University (Moscow), PhD (Physics, Mathematics), PhD (Economics), Professor
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| | | The article focuses on the development of informational, analytical, and intellectual technologies such as Corporate Performance Management, Business Intelligence, Data Mining, content-analysis services, cognitive services, etc., as well as their application in the strategic marketing planning, management of marketing efficacy on the basis of KPI, management of relations with clients, marketing research and the Internet-marketing | | Key words: informational and analytical technologies and services, cognitive services, strategic marketing, management of marketing efficacy, Internet-marketing, marketing research, integrated marketing informational systems | | Pages: 176 - 179 |
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