| | PROBLEMS OF MODERN ECONOMICS, N 4 (56), 2015 | | PROBLEMS OF MARKETING. LOGISTICS | | Maslova T. D. Chair of Marketing, St. Petersburg State University of Economy and Finances, PhD (Economics), Professor Balakirev I. A. PhD student, Chair of Marketing, St. Petersburg State Economic University
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| The article focuses on the regulating impact on the market of beer and the marketing of breweries. The author specifies the notion of dark marketing, discusses its nature, and discusses the tools of dark marketing on the Russian market of beer | Key words: dark marketing, market of beer, regulating impact and limitations, communications with brand | Pages: 180 - 182 |
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