| | | | PROBLEMS OF MODERN ECONOMICS, N 4 (56), 2015 | | | | ISSUES OF SCIENCE AND EDUCATION | | | Safronov I. A.
Chair of Philosophy, St. Petersburg State Economic University, PhD (Economics), Professor, Full member of the International Higher Education Academy of Sciences
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| | | The article focuses on such philosophical aspect of the marketing of interaction as human activity, and stresses the importance of its understanding as interaction in the unity of opposing worlds — external and internal, perceptible and “supersensible” (non-observable). Virtualization of business, active implementation of informational and digital technologies, call forth the necessity to view marketing activity as a process of universal interaction of humans and nature | | Key words: marketing of interaction, labor, interaction of humans and nature | | Pages: 285 - 287 |
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