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PROBLEMS OF MODERN ECONOMICS, N 4 (56), 2015
ISSUES OF SCIENCE AND EDUCATION
Safronov I. A.
Chair of Philosophy, St. Petersburg State Economic University, PhD (Economics), Professor, Full member of the International Higher Education Academy of Sciences

Marketing of interaction in the system of special actual and virtual human activity (Russia, St. Petersburg)
The article focuses on such philosophical aspect of the marketing of interaction as human activity, and stresses the importance of its understanding as interaction in the unity of opposing worlds — external and internal, perceptible and “supersensible” (non-observable). Virtualization of business, active implementation of informational and digital technologies, call forth the necessity to view marketing activity as a process of universal interaction of humans and nature
Key words: marketing of interaction, labor, interaction of humans and nature
Pages: 285 - 287



Литература
1. Багиев Г.Л., Мефферт Х. Маркетинг взаимодействия. — СПб.: Изд-во СПб ГУЭФ, 2009. — С.32.
2. Вернадский В.И. Биогеохимические очерки. — М.: Наука, 1974. — С.47.
3. Safronov I.A. Information Field of the Universe // Global Studies. Encyclopedic Dictionary/ Amsterdam — New York, NY., 2014. — P. 272–273.

Article in russian

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