| | | | PROBLEMS OF MODERN ECONOMICS, N 4 (56), 2015 | | | | ISSUES OF SCIENCE AND EDUCATION | | | Miller A. E.
Chair of Economics and Financial Politics, F.M. Dostoevsky Omsk State University, PhD (Economics), Professor
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| | | The article discusses methodological aspects in the organization of marketing-controlling as a qualitatively new approach to the strategic enterprise management. The author analyzes the reasons and the conditions for the formation of the controlling system within enterprises, offers a modernized scheme of production planning, and focuses on the institutional and instrumental approach to the formation of marketing-controlling | | Key words: marketing, controlling, costs, enterprise, institutional and instrumental approach, organization, planning | | Pages: 294 - 297 |
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