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PROBLEMS OF MODERN ECONOMICS, N 4 (56), 2015
ISSUES OF SCIENCE AND EDUCATION
Genkin B. M.
Chair of Labor Economics, St. Petersburg State Economic University, Honored Scholar of the Russian Federation, PhD (Economics), Professor

Elements of the general theory of human needs (Russia, St. Petersburg)
The article offers a deductive approach to the justification of the human needs theory. Theories by A. Maslow and other known scholars are seen as particular cases of the general theory of needs. In his approach, the author takes into consideration the principles of the marketing of interaction
Key words: theory of needs, marketing, classification of needs, hierarchy of human needs
Pages: 302 - 304



Литература
1. Котлер Ф. Основы маркетинга. — М., 1991.
2. Багиев Г.Л. Маркетинг взаимодействия. — СПб., 2011.
3. Маслоу А.Г. Мотивация и личность. — СПб., 1997.
4. Schцlz C. Personalmanagement. — Mьnchen, 1993.

Article in russian

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