| | | | PROBLEMS OF MODERN ECONOMICS, N 4 (56), 2015 | | | | ISSUES OF SCIENCE AND EDUCATION | | | Genkin B. M.
Chair of Labor Economics, St. Petersburg State Economic University, Honored Scholar of the Russian Federation, PhD (Economics), Professor
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| | | The article offers a deductive approach to the justification of the human needs theory. Theories by A. Maslow and other known scholars are seen as particular cases of the general theory of needs. In his approach, the author takes into consideration the principles of the marketing of interaction | | Key words: theory of needs, marketing, classification of needs, hierarchy of human needs | | Pages: 302 - 304 |
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