| | | | PROBLEMS OF MODERN ECONOMICS, N 1 (57), 2016 | | | | PROBLEMS OF MARKETING. LOGISTICS | | | Baburin V. A.
Head of the Center for Development of Scholarly and Pedagogical Institutions, International Banking Institute (St. Petersburg), PhD (Economics), Professor, Honored scholar of the Higher Educational System of the Russian Federation
Goncharova N. L.
Assistant professor, Chair of Finances, Innovational and Production Systems, St. Petersburg State Polytechnic University (St. Petersburg), PhD (Economics)
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| | | The article discusses risks that are worth insuring at enterprises, describe the ways of implementing insurance innovations, and argue that financial security in the context of crisis may be achieved through the use of insurance marketing and complex insurance product | | Key words: underwriters, actuaries, innovations, insurance marketing, crisis, risks of service enterprises, special depositories, financial security | | Pages: 101 - 105 |
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