|PROBLEMS OF MODERN ECONOMICS, N 1 (57), 2016|
|ECONOMICS AND MANAGEMENT IN THE SPHERE OF SERVICES|
|Krasnikova T. S.|
Executive director, OOO “Scholarly Developments” (Moscow), PhD (Economics)
Pashkus V. Yu.
Professor, Chair of Economic Theory of Economic Politics, St. Petersburg State University, PhD (Economics)
Pashkus N. A.
Chair of Branch Economics and Finances, A.I. Herzen Russian State Pedagogical University (St. Petersburg), PhD (Economics), Professor
|The article discusses possibilities and ways of formation of the effective promotion strategy in relation to agro-tourist objects; agro-tourism is a specific type of tourist product that recently has started gaining popularity around the world. The authors discuss the tools of break-through positioning of agro-tourist objects and shows ways of its implementation in the sphere of agro-tourism|
|Key words: agro-tourism, marketing, territorial marketing, tourism, tourist clusters, tourist potential of a region, strategic marketing|
| Pages: 175 - 179|