| | PROBLEMS OF MODERN ECONOMICS, N 2 (58), 2016 | | PROBLEMS OF MARKETING. LOGISTICS | | Glon’ V. Ya. PhD student, Chair of Marketing, St. Petersburg State Economic University
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| The article focuses on the genesis and the origin of the notion of “competence,” analyzes its use in various scholarly spheres, and shows the difference between the notion of “marketing expertise” and “marketing competence.” The author discusses the notion of “marketing competence” in detail and describes various approaches to its interpretation by Russian and foreign researchers | Key words: competence, expertise, marketing competence | Pages: 135 - 138 |
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