Logo PROBLEMS
OF MODERN
ECONOMICS
Start Page
News
Information About the Journal
Magazine Subscription
Advertising
Contacts
EURASIAN INTERNATIONAL SCIENTIFIC-ANALYTICAL EDITION Russian
Thematic profile of the Journal
The latest
Issue
Announcement
Issues List
Find
Editorial Council
Editorial Board
Magazine Representatives
Article Submission Guidelines
PROBLEMS OF MODERN ECONOMICS, N 4 (60), 2016
PROBLEMS OF MARKETING. LOGISTICS
Gracheva N. A.
PhD student, Bashkir Academy of Public Administration and Management under the President of the Republic of Bashkortostan (Ufa)

Marketing of labor resources as a tool for creation of the optimal conditions of the regional development (Russia, Ufa)
The article offers a marketing strategy of the region that facilitates its development due to the optimally selected labor resources, describes the system of attraction, reproduction, retaining and distribution of the labor force, and offers a classification of labor force migration (avalanche-like migration, stream-like migration, dropping migration). The author describes a more specified segmentation of the regional labor market based on the categories of labor positions
Key words: marketing strategy, labor resources, labor force, analysis of the market, labor migration
Pages: 110 - 112



Литература
1. Белов В.И. Маркетинг: основы теории и практики. — М.: КРОНУС, 2009. — 672 с.
2. Кибанов А.Я. Управление персоналом организации 4-е изд., доп. и перераб.-М.:2010. — 695 с.
3. Василенко И.А. Современный имидж российских регионов: проблемы формирования Журнальный клуб Интелрос «Мир и политика» 2012. №12 [Ýëåêòðîííûé ðåñóðñ]. — Режим доступа: http://www.intelros.ru/ (дата обращения 25.03.2016).
4. РИА Рейтинг. [Электронный ресурс] — Режим доступа: http://www.riarating.ru/regions_rankings/20141222/610641492.html (дата обращения: 04.04.2016)
5. Долгова И.В. Имидж региона как ключевой фактор привлечения инвестиций // Экономика, предпринимательство и право. — 2013. — № 3 (20). — С. 15–34.
6. Назарова У.А., Грачева Н.А., Региональный маркетинг персонала: проблемы постобразовательной миграции // Фундаментальные исследования — 2014 — № 11(5). — С. 1124–1128.

Article in russian

Back to the issue content

Copyright © Problems of Modern Economics 2002 - 2020