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PROBLEMS OF MODERN ECONOMICS, N 1 (61), 2017
PROBLEMS OF MARKETING. LOGISTICS
Kuprik N. I.
PhD student, Chair of Marketing, St. Petersburg State University of Economics
Domnin V. N.
Assistant professor, Chair of Marketing, St. Petersburg State Economic University, Chair of Advertisement, St. Petersburg State University, PhD (Economics)

To the issue of formation of the concept of branding in radical technologies
(Russia, St. Petersburg)
The article discusses prerequisites for the formation of the concept of branding in radical scholarly and technological innovations and in relation to the transition of economy to VI-technological order. The authors particularly emphasize the implementation of foresight technologies in marketing for the promotion of radical technologies brands
Key words: branding concept, foresight technologies in marketing, radical technologies, VIth technological order, NBIC-technologies
Pages: 91 - 93

Article in russian

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