| | PROBLEMS OF MODERN ECONOMICS, N 1 (61), 2017 | | PROBLEMS OF MARKETING. LOGISTICS | | Kuprik N. I. PhD student, Chair of Marketing, St. Petersburg State University of Economics Domnin V. N. Assistant professor, Chair of Marketing, St. Petersburg State Economic University, Chair of Advertisement, St. Petersburg State University, PhD (Economics)
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| The article discusses prerequisites for the formation of the concept of branding in radical scholarly and technological innovations and in relation to the transition of economy to VI-technological order. The authors particularly emphasize the implementation of foresight technologies in marketing for the promotion of radical technologies brands | Key words: branding concept, foresight technologies in marketing, radical technologies, VIth technological order, NBIC-technologies | Pages: 91 - 93 |
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